{"id":2032,"date":"2025-10-13T21:27:28","date_gmt":"2025-10-13T18:27:28","guid":{"rendered":"https:\/\/veinitee.ee\/the-global-wine-tourism-report-2025-has-been-released\/"},"modified":"2025-10-13T23:12:11","modified_gmt":"2025-10-13T20:12:11","slug":"the-global-wine-tourism-report-2025-has-been-released","status":"publish","type":"post","link":"https:\/\/veinitee.ee\/en\/the-global-wine-tourism-report-2025-has-been-released\/","title":{"rendered":"The Global Wine Tourism Report 2025 has been released"},"content":{"rendered":"[av_codeblock wrapper_element='' wrapper_element_attributes='' codeblock_type='' alb_description='' id='' custom_class='' template_class='' av_uid='' sc_version='1.0']\r\n[sc_post_date]\r\n[\/av_codeblock]\r\n\r\n[av_codeblock wrapper_element='' wrapper_element_attributes='' codeblock_type='' alb_description='' id='' custom_class='' template_class='' av_uid='' sc_version='1.0']\r\n[sc_post_title]\r\n[\/av_codeblock]\n<div  class='hr av-5ik3jf-bc345a7c35b96807fd730763b9d268e5 hr-default  avia-builder-el-1  el_after_av_custom_layout  el_before_av_hr  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9ke033-a8f4b869543ec21ae03db1856313f781\">\n#top .hr.hr-invisible.av-9ke033-a8f4b869543ec21ae03db1856313f781{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-9ke033-a8f4b869543ec21ae03db1856313f781 hr-invisible  avia-builder-el-2  el_after_av_hr  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-jy9en-c077fbcb3dca4b4cfb43dafdfbb27e1f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h4 style=\"font-weight: 400;\">The most detailed study of wine tourism worldwide compiles insights from 1,310 wineries across 47 countries. The report highlights how wine tourism has evolved from a niche interest into a powerful agent for sustainable development, cultural exchange, and innovative marketing practices. <\/h4>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3sd5or-0fa00d47bc51d63db6120ba2852fc828\">\n#top .hr.hr-invisible.av-3sd5or-0fa00d47bc51d63db6120ba2852fc828{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-3sd5or-0fa00d47bc51d63db6120ba2852fc828 hr-invisible  avia-builder-el-4  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-mdfrrw2f-2b8a03689fba69da5ea951ba8bff374c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p data-start=\"0\" data-end=\"328\">Wine tourism has grown rapidly over the past decade, becoming a dynamic and profitable part of the global wine industry. When well-managed, it fosters sustainable rural development by creating jobs and supporting local communities, while also preserving cultural and natural heritage and promoting responsible tourism. <\/p>\n<p data-start=\"330\" data-end=\"544\">Yet, despite its rising importance, the field still suffers from a lack of international data on trends, limiting policymakers and businesses in developing evidence-based strategies.<\/p>\n<p data-start=\"546\" data-end=\"977\" data-is-last-node=\"\" data-is-only-node=\"\">To address this need, <a href=\"https:\/\/www.hs-geisenheim.de\/gwtreport\" target=\"_blank\" rel=\"noopener\">Hochschule Geisenheim University<\/a> \u2014 in collaboration with <a href=\"https:\/\/www.untourism.int\/about-us\" target=\"_blank\" rel=\"noopener\">UN Tourism<\/a>, the <a href=\"https:\/\/www.oiv.int\/\" target=\"_blank\" rel=\"noopener\">International Organisation of Vine and Wine<\/a> (OIV), the <a href=\"https:\/\/www.greatwinecapitals.com\/\" target=\"_blank\" rel=\"noopener\">Great Wine Capitals Global Network<\/a> (GWC), and <a href=\"https:\/\/www.winetourism.com\/\" target=\"_blank\" rel=\"noopener\">WineTourism.com<\/a> \u2014 launched a new global research initiative. This initiative culminates in the Global Wine Tourism Report, based on an annual worldwide survey designed to generate up-to-date data and insights on key developments <\/p>\n<p data-start=\"0\" data-end=\"20\"><strong data-start=\"0\" data-end=\"18\">2025. Key insights of 2025:<\/strong><\/p>\n<ul data-start=\"21\" data-end=\"795\" data-is-last-node=\"\" data-is-only-node=\"\">\n<li data-start=\"21\" data-end=\"142\">\n<p data-start=\"23\" data-end=\"142\"><strong data-start=\"23\" data-end=\"44\">Economic Impact<\/strong>: Wine tourism is a crucial catalyst for job creation and regional development, especially in rural areas.<\/p>\n<\/li>\n<li data-start=\"143\" data-end=\"263\">\n<p data-start=\"145\" data-end=\"263\"><strong data-start=\"145\" data-end=\"161\">Profitability<\/strong>: Two-thirds of wineries report that their wine tourism business is profitable or very profitable.<\/p>\n<\/li>\n<li data-start=\"264\" data-end=\"383\">\n<p data-start=\"266\" data-end=\"383\"><strong data-start=\"266\" data-end=\"283\">Core Experiences<\/strong>: Tastings, cellar visits, and vineyard tours remain at the heart of wine tourism offerings.<\/p>\n<\/li>\n<li data-start=\"384\" data-end=\"527\">\n<p data-start=\"386\" data-end=\"527\"><strong data-start=\"386\" data-end=\"418\">Demographic Trends<\/strong>: Visitors are mainly 45\u201365, but younger travellers are gaining importance.<\/p>\n<\/li>\n<li data-start=\"528\" data-end=\"632\">\n<p data-start=\"530\" data-end=\"632\"><strong data-start=\"530\" data-end=\"563\">Sustainability and Authenticity<\/strong>: These concepts are becoming central to wine tourism strategies.<\/p>\n<\/li>\n<li data-start=\"633\" data-end=\"795\" data-is-last-node=\"\">\n<p data-start=\"635\" data-end=\"795\" data-is-last-node=\"\"><strong data-start=\"635\" data-end=\"657\">Innovation Drivers<\/strong>: Storytelling, wine &amp; food, collaboration, and the use of social media are pivotal in fostering innovation within the sector.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"0\" data-end=\"145\">The full report as well as the executive summary can be downloaded at https:\/\/www.hs-geisenheim.de\/gwtreportT\u00e4israporti ja l\u00fchikokkuv\u00f5tte saab alla laadida aadressilt: <a class=\"decorated-link\" href=\"https:\/\/www.hs-geisenheim.de\/gwtreport\" target=\"_new\" rel=\"noopener\" data-start=\"63\" data-end=\"143\">https:\/\/www.hs-geisenheim.de\/gwtreport<\/a><\/p>\n<p data-start=\"147\" data-end=\"335\" data-is-last-node=\"\" data-is-only-node=\"\">Don&#8217;t miss the presentations of the results: Free webinar on 26 January 2026 (Registration here: https:\/\/bit.ly\/4npytq9). <strong data-start=\"217\" data-end=\"267\">Free webinar on 26 January 2026  <\/strong>Registration here: <a class=\"decorated-link\" href=\"https:\/\/bit.ly\/4npytq9\" target=\"_new\" rel=\"noopener\" data-start=\"287\" data-end=\"335\" data-is-last-node=\"\">https:\/\/bit.ly\/4npytq9.<\/a><\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mdfs9lq8-0fe0d5eb142ff713f7f93a09e0f1993d\">\n.avia-image-container.av-mdfs9lq8-0fe0d5eb142ff713f7f93a09e0f1993d img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mdfs9lq8-0fe0d5eb142ff713f7f93a09e0f1993d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mdfs9lq8-0fe0d5eb142ff713f7f93a09e0f1993d av-styling- avia-align-center  avia-builder-el-6  el_after_av_textblock  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2024 avia-img-lazy-loading-not-2024 avia_image ' src=\"https:\/\/veinitee.ee\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-13-at-21.16.47-1030x594.png\" alt='' title='Screenshot 2025-10-13 at 21.16.47'  height=\"594\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/veinitee.ee\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-13-at-21.16.47-1030x594.png 1030w, https:\/\/veinitee.ee\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-13-at-21.16.47-300x173.png 300w, https:\/\/veinitee.ee\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-13-at-21.16.47-768x443.png 768w, https:\/\/veinitee.ee\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-13-at-21.16.47-1536x886.png 1536w, https:\/\/veinitee.ee\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-13-at-21.16.47-2048x1182.png 2048w, https:\/\/veinitee.ee\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-13-at-21.16.47-1500x866.png 1500w, https:\/\/veinitee.ee\/wp-content\/uploads\/2025\/10\/Screenshot-2025-10-13-at-21.16.47-705x407.png 705w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div>\n<div  class='hr av-26x98r-eda7e4551b8c242783069413bdf5c00c hr-default  avia-builder-el-7  el_after_av_image  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The most detailed study of wine tourism worldwide compiles insights from 1,310 wineries across 47 countries. The report highlights how wine tourism has evolved from a niche interest into a powerful agent for sustainable development, cultural exchange, and innovative marketing practices. <\/p>\n","protected":false},"author":5,"featured_media":2026,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[27],"class_list":["post-2032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-accommodation"],"acf":[],"_links":{"self":[{"href":"https:\/\/veinitee.ee\/en\/wp-json\/wp\/v2\/posts\/2032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/veinitee.ee\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/veinitee.ee\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/veinitee.ee\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/veinitee.ee\/en\/wp-json\/wp\/v2\/comments?post=2032"}],"version-history":[{"count":7,"href":"https:\/\/veinitee.ee\/en\/wp-json\/wp\/v2\/posts\/2032\/revisions"}],"predecessor-version":[{"id":2051,"href":"https:\/\/veinitee.ee\/en\/wp-json\/wp\/v2\/posts\/2032\/revisions\/2051"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/veinitee.ee\/en\/wp-json\/wp\/v2\/media\/2026"}],"wp:attachment":[{"href":"https:\/\/veinitee.ee\/en\/wp-json\/wp\/v2\/media?parent=2032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/veinitee.ee\/en\/wp-json\/wp\/v2\/categories?post=2032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/veinitee.ee\/en\/wp-json\/wp\/v2\/tags?post=2032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}